Why numbers matter in business online
Written by Matt B · first published 10/04/2008
I want to follow up on some surprise results that Tony and myself have briefly discussed in the comments section. In "To get ahead in business - ask a blogger" I shared how the blogging community seemed to be ahead of the game when it comes to third party ranks and metrics that measure the traction of your website. I'm still not convinced that I did not miss something but I want to explain why it matters.
The numbers tell a story, they indicate how well you are playing "the game" and the game is different depending on your aims but the numbers remain the same. Whatever reason you have a website for it has to meet one of the 5 Goals of a Business Website. The numbers tell us how well we are meeting those aims.
That is why they matter so much. When you goal is money the biggest indicator is how much but when the goal is attention they is rarely money as a good measure. So these other numbers start to mater. A lot.
Matt Bacak (another Matt B) explains more:
The numbers tell a story, they indicate how well you are playing "the game" and the game is different depending on your aims but the numbers remain the same. Whatever reason you have a website for it has to meet one of the 5 Goals of a Business Website. The numbers tell us how well we are meeting those aims.
That is why they matter so much. When you goal is money the biggest indicator is how much but when the goal is attention they is rarely money as a good measure. So these other numbers start to mater. A lot.
Matt Bacak (another Matt B) explains more:
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