The surprising parable of the Westwood Cross superstore
Written by Matt B · first published 24/06/2009
Having endured yet another painful and fruitless trip to Westwood Cross in search of nothing more complex than a bag I see a whole other reason why little shops should, must and will survive.
Faced with a bewildering array of things that I do not want and cannot use it is becoming increasingly hard to find what I am looking for. The bigger shops might "offer more" but in doing so they offer less. Less speed, less focus and less ease of searching.
The total irrelevance of the shopping experience is, for me, exemplified by Debenhams, Westwood Cross. The first floor appears to be dedicated to ladies clothes, underwear and other accessories while the first thing that hits you as you go to clime the stairs is "back to school" which is for sale goodness only knows where.
Faced with a bewildering array of things that I do not want and cannot use it is becoming increasingly hard to find what I am looking for. The bigger shops might "offer more" but in doing so they offer less. Less speed, less focus and less ease of searching.
The total irrelevance of the shopping experience is, for me, exemplified by Debenhams, Westwood Cross. The first floor appears to be dedicated to ladies clothes, underwear and other accessories while the first thing that hits you as you go to clime the stairs is "back to school" which is for sale goodness only knows where.
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